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Columbia Missourian

Make way for the new multimedia

My editor showed me one of the most impressive displays of journalism I’ve seen in a while this past week. Really though, just take a look at this site. “Snow Fall: The Avalanche at Tunnel Creek” by John Branch is one of the most incredible displays of multimedia I’ve ever seen. And I’m not alone. An Atlantic Wire article stated, “The New York Times debuted a new multimedia feature Thursday (in reference to Snow Fall) so beautiful it has a lot of people wondering — especially those inside the New York Times — if the mainstream media is about to forgo words and pictures for a whole lot more.”

This is the Times’s first bold leap into an experience-based feature, according to the article, and is wholly separate from the rest of its site. So what does this mean for journalism? Well, as my Missourian editor put it, it means there has never been a more exciting time to be in the industry. From the smooth-as-butter transitions to the full-bleed-style graphics to the emotional video testimonies to the power of the written text, this project encompasses everything that the journalism industry should be proud of.

A fun multimedia project is on the horizon for the education beat crew here at the Missourian. The new bar Branch has set for online journalism is a high one, to say the least. I’m so excited to start reaching for that bar, one multimedia project at a time.


About carolinebmn

Caroline Bauman is proud to be a University of Missouri student and an aspiring journalist. She is not quite as proud of her coffee addiction, however.


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